What do you call …

a visual designer skilled in
protoyping and user testing,

a brand marketer who produces
wireframes and userflows,

and a front-end developer driven
by user-centered design?

"Gregor."

My Work

My Process

My Story

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My Process

User Experience Design is that part of my identity where I actively engage each of my intuitive, analytical, critical and creative mindsets.

It's not about right-brain, left-brain thinking. It's about taking a holistic approach to the projects I work on — grounding myself in understanding, gaining perspective, embracing the collaborative process, finding ways to test multiple ideas and iterating — to arrive at the most effective and practicable solutions.

While no two projects are alike, the way I think about and approach user experience design is rather straightforward, and can be summarized below, with examples of what I produce.

Research to understand

I rely on my business and consumer marketing acumen to take in market research, define business goals, and learn about the brand, the product and the stakeholders.

  • Content Audits
  • Competetive Analyses
  • Heuristic Evaluations
  • Stakeholder Interviews
Listen to learn

I structure interviews to elicit storytelling, and I document users' thoughts, feelings and actions when conducting contextual inquiries and user testing.

  • Questionnaires
  • User Interviews
  • Usability Evaluation
  • User Stories
Synthesize to define

Pulling together what I've learned, I model representative experiences, tasks and mindsets to articulate the users' goals, and define and frame the problem.

  • Personas
  • Empathy Maps
  • Mind Maps
  • Experience Maps
  • User Needs Analysis
  • User Journeys
Generate concepts

Collaboration is essential to any ideation process, whether though team brainstorming or engaging in participatory design with stakeholders and customers.

  • Structured Brainstorming
  • Ideation Workshops
  • Concept Organization
  • Problem Framing
  • Sketching
  • Storyboards
Visualize the interaction

Visualizing and diagramming the user interaction is something I do in tandem with prototype development, as it is informed by user feedback on user testing and serves to guide later iterations.

  • Use Cases
  • Wireframes
  • User Flow Diagrams
  • Site Maps
Communicate the idea

I take concepts from sketches and wireframes into visual/tangible MVPs and develop low, medium and high fidelity prototypes at multiple stages to get perspective and test with users.

  • Rapid Prototyping
  • Paper Prototypes
  • HTML Prototypes
  • Visual Mockups
Test the prototype

Getting timely and useful feedback on prototyped ideas in a structured or informal setting is crucial to the iterative process.

  • Usability Testing
  • Card Sorting
  • A/B Testing
  • Guerilla Testing
Refine and repeat

The feedback from the testing is what drives the iterative process, giving me essential insight into refining the prototype, rethinking the interaction, even generating more concepts.

Relevant Skills & Tools

Got It!
Highly Skilled
Expert
HTML5
CSS3
jQuery
Javascript
PHP
Sass/Less
SublimeText
Brackets
Photoshop
Illustrator
Dreamweaver
InDesign
Adobe XD
Sketch
OmniGraffle
Balsamiq
InVision
Slack
Marvel
UXPin
Axure
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About Gregor

I find creative and effective user-centered design solutions.

demo

I draw upon a diverse background, one with roots in marketing— in corporate, agency and startup environments— and which gave me experience in consumer brand communication, managing business objectives, conducting and interpreting market research, cross-team collaboration, and more.

My professional journey continued as I nurtured my creative side through graphic and web design, and mastered front-end development, which extended my ability to develop more effective solutions for my clients. I find I enjoy the challenge of achieving visual unity in a composition as much as I do finding a creative solution using JavaScript or PHP.

I’m in my element when I’m creating, but I understand that creativity without context lacks purpose.

My identity as a user experience (UX) designer is grounded in a capacity for cognitive empathy, a deep interest in how people connect through verbal and visual communication— and a passion for languages and cultures, enriched by years of living abroad.

Now certified in Experiential and Human-Centered Design, and having trained in the various stages of user experience and user interaction design, I feel my multifacted background and skillset has given me a deeper understanding of — and unique perspective into — the UX/UI design process. You can read more about my own process here.

Contact

If you have any questions, comments, feedback, or you'd just like to reach out, please don't hesitate to get in touch by e-mail, phone or via LinkedIn. I'd love to hear from you!

gregor@smallgreendog.com
+1-415-935-4489
www.linkedin.com/in/gregorkalfas

FAQ

Who designed your website?

I'm glad you asked! I conceptualized, designed and coded this site myself, with HTML5, CSS3, Sass, JavaScript, jQuery and PHP, using Brackets, Foundation, FontAwesome, Illustrator, InDesign and Photoshop.

This is a single, one-page site, which acts like a multi-page site —but without the need for multiple page loads.

I'm happy with how it turned out, but am always open to feedback.

What’s your favorite aspect of UXD?

Collaboration.

While I am confident in the skills I've gained and have applied on solo projects, as UX designer, I cannot operate in a vacuum. Collaboration is essential in ensuring effective ideation and throughout the iterative process. And for me, nothing beats the opportunity to learn and gain insight from the unique perspectives of others involved in the project or in the process of participatory design.

I embrace the fact that I'll never stop learning —and I think that both drawing on, and contributing to, the collective knowledge of others, makes me a better problem-solver.

What's with the "smallgreendog"?

Because you noticed it.

Actually, smallgreendog is brand identity I developed for myself several years ago, with the intention of suggesting something which, while not overwhelming or in your face, you couldn't not notice it.

Also it's quirky. I like quirky.

Are you available for a consultation?

Absolutely. I'm always open to discussing a new project and providing whatever help or direction I can. Just get in touch via any of my contact methods above, and let's talk about what you have in mind.

Do you have a CV?

Sure. You can view/download a pdf of my current résumé here.